Sam is a Group Creative Director and copywriter based in New York, with over a decade of experience at agencies like Grey, Firstborn, Anomaly, and in-house at Apple. He believes the deal between brands and people is simple: if you’re asking for someone’s time, make it worth it. That craft is what makes an idea matter. And the best work happens when the people making it know you’re in it with them. His work has been recognized at major awards festivals and appeared in the Super Bowl.